What is an internal AI tool?
Quick answer
An internal AI tool is one place where a marketing team's work runs, that the team logs in to and uses every day. It has a dashboard, a chat that reads the data and runs the work, and the workflows inside it, with approval gates, readable logs and a stop control. Scripts and automations are what a tool contains, not what we sell.
Every internal AI tool we build has the same parts. The job decides what goes in them.
- A dashboard the team logs in to, with login and roles.
- A chat that reads the data and triggers the tool's own actions.
- The workflows inside it. A custom tool is scoped to one recurring workflow first and grows from there under maintenance.
- Approval gates, set at the level each workflow needs, with scoped access.
- A feedback loop. Edits, rules and history carry into the next run.
- Readable logs and a stop control.
- Wiring into the tools the team already uses.
The feedback loop is worth reading literally. What your team edits, the rules it sets and the history of earlier runs are carried into the next run. That is the whole mechanism.
The word "tool" is deliberate. A script, an automation, an integration or a chatbot can each be part of one, and none of them is something your team logs in to and works in. The tool is.
There are two ways to get one. A custom tool is built once, then maintained monthly. A pre-built tool you subscribe to, as your own rebranded instance that we host and maintain. The four we have already built are on the pre-built tools page.
Last reviewed by Mudi Elsaid