Link building

Publisher screening that writes verdicts into your own database.

Discovery fills a queue from one line of brief. The audit reads each domain the way a good link builder would, and writes a verdict your team can act on without opening the site.

Cadence
Continuous, per brief
Input
A one-line brief
Output
Strong, OK or Risky, red flags named
Human gates
1, before any pitch
Runs for
Marketing Signals, Outreacher
Inside
Horus, $300/mo flat

This runs inside Horus, $300/mo flat.

The machine

Watch one record go through it.

Click a stage to see the real screen the team works in.

6 stages · 1 human gate · 7 vendors

03Find contactsNo purchased lists
In-house
04Held for approvalYour call on anything borderlineA person decides here

drag · pinch · click a stage

  1. 01

    Discovery

    One brief, editable filters

    GoogleAhrefs
  2. 02

    Vet and qualify

    About 60 seconds per domain

    DataForSEOAhrefs
  3. 03

    Find contacts

    No purchased lists

    In-house
  4. 04Human gate

    Held for approval

    Your call on anything borderline

  5. 05

    Send and classify replies

    From your own inboxes

    InstantlyOpenRouter
  6. 06

    Monitor links

    Live, dofollow, indexed

    Supabase

The real screen · Discovery

Discovery: one brief becomes a ranked, screened prospect list.
The problem

Judging a publisher properly means opening the site, reading the traffic trend, checking authority against real traffic, scanning the outbound footprint and deciding whether the niche actually fits.

At volume that work either does not happen or it happens badly. Hiring does not fix it either, because the judgement is the slow part and a second reviewer is a second set of standards.

Step by step

What happens, in order.

  1. 01

    Discovery

    A line like "150 review sites, DR 45+" becomes a set of filters you can edit. Every source is searched and the results land in one queue rather than in a spreadsheet per person.

    GoogleAhrefs
  2. 02

    Vet and qualify

    Niche match, editorial signals, DR and traffic trend combine into a Strong, OK or Risky verdict, with every red flag spelled out. Link sellers, PBNs and declining sites are named as such rather than quietly ranked lower.

    DataForSEOAhrefs
  3. 03

    Find contacts

    Contact candidates come from the publisher's own site, ranked so the strongest leads. Nothing is bought in and nothing is scraped from LinkedIn.

    In-house
  4. 04

    Held for approvalHuman gate

    The gate. Your team reviews the verdicts and decides what gets pitched. Nothing reaches a publisher because a score crossed a threshold.

  5. 05

    Send and classify replies

    Approved pitches send through your Instantly inboxes, so every email comes from you. Replies come back classified by intent, each with a drafted response for a person to send.

    InstantlyOpenRouter
  6. 06

    Monitor links

    Placed links are checked on the vital three and the failures sort to the top, with a retention figure per project and a chase action that reopens outreach. A link that quietly dies stops being quiet.

    Supabase
The stack

What we run, and what stays yours.

The accounts on your side are opened in your name and billed at cost by each vendor. We take no margin on either.

We run it

  • The app, hosted

    The interface your team works in and the codebase behind it, built, maintained and run on our infrastructure, rebranded as yours. Nothing to deploy or babysit.

  • Data and scraping

    SERP scraping, site crawls, and the research and authority data behind screening. These run on our keys and are included in the flat monthly.

    DataForSEOAhrefs

  • Updates and support

    Maintenance, fixes, and every new feature we ship while you are subscribed.

Your keys

  • AI models

    One OpenRouter key covers every model the system uses, billed straight through your own account at cost.

    OpenRouter

  • Sending inboxes

    An Instantly account with your own inboxes and domains, so every pitch sends as you. We wire it in when you start.

    Instantly
A representative week

What the schedule actually looks like.

MondayA new brief becomes filters. Discovery fills the queue overnight.
Tuesday to ThursdayThe audit runs as domains arrive, about a minute each.
FridayYour team reviews the borderline verdicts and approves what gets pitched.
RollingShared publisher memory keeps a used or burned domain from being pitched twice.
What comes out

The things on the other side.

A verdict per domain

Strong, OK or Risky, with the red flags named, written where your team already looks.

Contact candidates

Ranked from the publisher's own site, attached to the domain rather than sitting in a separate list.

A publisher memory that compounds

Every verdict, pitch and reply stays attached to the domain across projects, so the next decision starts from the last one.

Where it runs

Teams running this today.

Named only where the client has cleared it.

Marketing Signals

UK search agency. Runs the screening engine behind their own outreach.

Read the case study

Outreacher

Link building and content, on one stack.

Book the call

Bring one workflow. Thirty minutes.

Tell us the job your team repeats and we will tell you whether a build is worth scoping. If it is not, we will say so.

See the work