Horus. The watchful eye on your link building
Link building,on autopilot.
Describe the links you need. Horus finds and screens the publishers, then lines up your team's next move in one workspace.
One example of what Horus can do, with demo data. Horus turns a campaign brief into screened publishers, filtering out PBNs, guest-post farms, off-niche and inactive sites, and comparing every survivor against link building marketplace prices. It then finds the contact and sends the first pitch on its own. When the publisher replies, the team decides what happens next: approve the drafted reply, hand the negotiation to an AI draft, compare the marketplace price, or look for a niche edit instead.
You have seen the promise.This is the live interface.
Click any feature to open its screen.
Real screens, demo data. Anything not live yet is labelled.
Find & qualify prospects
Screened candidates, with a marketplace price when one resolves.Describe the campaign in a line. Horus turns your niche into hundreds of search queries, takes the blogs and review sites ranking on them, and adds your competitor link gap. One run, live.
Google
AhrefsRun a category prompt to find the “best/top X” lists that rank your competitors but not you. Horus ranks them by each list’s own SERP position and drafts the pitch to get you added. Those pages are what AI answers often cite.
Sweep for pages that mention the brand without linking to it. Warm targets sort first (they already link to a competitor), scrapers are skipped, and the reclamation pitch joins the same outreach pipeline. These links are usually free.
Screened domains are checked against the marketplace catalogs. When a listing resolves you see its price beside DR, traffic and the verdict. No listing means outreach-only, which is usually a good sign.
Every screened publisher is scored on the signals a DR number hides: traffic trend, DR-to-traffic sanity, spam, outbound footprint, relevance. Link sellers, PBNs and declining sites are filtered out before outreach.
Outreach & negotiation
Replies come back classified and drafted, so you just approve.Replies are pulled in and classified, each with a drafted response grounded in that thread. Price and terms negotiations are flagged so they stay visible. You review and send: that step stays human.
Placement tools
Find the exact page for a link, then watch the links you land.Give it a target page and a publisher. It scans that publisher's pages, ranks them Prime, Solid or Skip by fit rather than traffic, then drafts the anchor and the outreach email for the best one.
Lost, nofollowed and deindexed links sort to the top, with a retention figure per project and a Chase action that reopens outreach on the publisher. A link that quietly dies stops being quiet.
Name and email. We review it by hand and email you when the tester workspace is ready. No deck, no card, and no ranking promise.
A hosted link building system,rebranded for your team.
Software that runs the work, not software that helps you do it.
Hosted and managed
Nothing to deploy or babysit. Cancel any month, export the Prospects table as CSV, and the vendor accounts stay yours throughout.
Our know-how, steered by yours
A decade of link building judgement sits in the screening and the pitches. You set the voice and the house rules on top.
Link building automation in five stages.You choose how hands-on.
The whole lifecycle as one pipeline. You decide whether the first email sends on its own or waits for you.
01
Discovery
One line like "150 review sites, DR 45+" becomes editable filters. Horus searches every source and fills one screened queue.
GoogleAhrefs02
Vet & qualify
Niche match, editorial signals, DR and traffic trend combine into a Strong, OK or Risky verdict, with every red flag spelled out.
Ahrefs
DataForSEO03
Email discovery
Contact candidates come from the publisher's own site, ranked so the strongest leads. No purchased lists, no LinkedIn scraping.
04
Pitch generation
One email per contact, grounded in what that publisher actually publishes and written in your pitch voice. Not merge tags.
OpenRouterGemini05
Send and handle replies
First emails send through your Instantly inboxes, automatically or after approval. Replies return classified, each with a drafted response.
InstantlyThree more engines feed the same pipeline: listicle outreach, unlinked brand mentions, and the insertion finder.
Run more campaignswithout adding more review work.
Four operating differences Horus is designed to create.
One operator covers far more publishers
CapacityThe screening that eats a prospecting day runs unattended. Your team's hours go to the sites that came back qualified.
The same quality bar on every domain
ConsistencyEvery domain gets the same checks for topical fit, traffic quality, spam, outbound footprint and language. The verdict never depends on who reviewed it.
One publisher view across every project
MemoryPublisher records sit in one agency-wide database, so your team sees a domain's prior context before acting on it again.
Approval stays where you want it
ControlHold the first send for review, or let approved campaigns run. Replies always come back to a person: the system drafts, your team decides.
And it keeps getting more capable: every new tool we ship lands in your workspace, included in the same flat price.
We run the infrastructure.You own the keys.
You bring two accounts: OpenRouter for the AI models and Instantly for sending from your own inboxes, each billing you directly, at cost, with no markup through us. The SEO research and authority data, DataForSEO and Ahrefs, runs on our keys and is included in the flat monthly.
handlesThe app, hosted
The interface your team works in and the codebase behind it, built, maintained and run on our infrastructure, rebranded as yours. Nothing to deploy or babysit.
Data and scraping
SERP scraping, site crawls, and the SEO research and authority data behind screening. DataForSEO and Ahrefs run on our keys, included in the flat monthly.
DataForSEOAhrefsEmail platform
Connection to your Instantly campaign and sending inboxes. You keep control of warmup, volume, and daily caps inside Instantly.
Updates & support
Maintenance, fixes, and every new feature we ship, included in the flat monthly.
BYOK (bring your own keys)
AI models
One OpenRouter key covers every model the system uses, including models from OpenAI and Google.
OpenRouter
OpenAIGeminiSending inboxes
An Instantly account with your own inboxes and domains, so every pitch sends as you. We wire it in for you when you start.
Instantly
Already running something different? Instantly is the sending integration today. If your team needs another one, we scope and quote it before you commit.
One workspace,every project you run.
Add a project for each site you work on, whether that is a client, a brand you run in house, or your own portfolio. It carries your brand throughout, so when you sell link building on top of it, the margin stays with you.
A project per site
Each one gets its own campaign brief, targets, context and funnel dashboard. Add as many as you run, at no extra cost per project.
One shared publisher view
It spans every project, so your team can see a domain's prior context before deciding what to do next.
Built for teams that ship links,whoever they ship them for.
Same workspace, same price, three different reasons it pays off.
SEO and link building agencies
Every client is a project in one workspace. Capacity grows without headcount, and what your client sees carries your brand.
In-house SEO teams
Own the process instead of renting it. Your inboxes, your data, your vendor accounts, and your own pace on every campaign.
Enterprise and multi-brand teams
One publisher database and one quality bar across every brand, market and site you run, instead of a spreadsheet each.
Thousands of domains screened.Not one by hand.
Marketing Signals ran the screening engine behind this system for three months. One number from it, because one number is what we have permission to publish.
45,000+
domains screened in three months
Real production volume from a live account, rounded down.
From teams we work with,in their own words.
Own your link building.Without the army of VAs.
An agency rents you the work. A marketplace sells you links one fee at a time. This puts the whole motion in your own workspace, at one flat price.
What you pay
$300/mo flat for the subscription. Unlimited projects, no per-link fee, no markup on vendor usage.Who does the work
The system runs it. Your team approves and handles replies.Link quality
Successfully screened domains are checked for traffic trend, DR-to-traffic sanity, spam and outbound footprint.One flat plan.No markup on anything.
One monthly price for your whole workspace, one project or fifty. We host and support it, and you can cancel anytime. When a publisher charges to place a link you deal with them directly at their price, never a marketplace margin on top.
Hosted & managed
$300/month
That is the subscription, with SEO data included. Your AI, sending and publisher costs are billed separately by those providers, at cost, with no markup through us.
No contract. Cancel anytime.
- Rebranded as yours: your name on the workspace, outreach from your own inboxes
- SEO research data included: DataForSEO and Ahrefs run on our keys
- Unlimited projects, each its own campaign, no per-link fee
- Discovery, screening, contact finding, outreach, reply handling, listicles, mentions, the insertion finder and link monitoring
- Hosted, maintained and supported by us, and every feature we ship lands in your workspace
Free upgrades, forever. Every new feature, workflow, and improvement we ship lands in your workspace automatically, for as long as you subscribe.
On usage costs: SEO data runs on our keys and is included in the flat monthly. AI, sending and any fee a publisher charges are billed to you directly, at cost and separate from it. No marketplace margin, and the system is engineered to keep AI spend low with right-sized models, cached lookups and paid data pulled only where it counts. You watch every line in your own vendor dashboards.
The questions before you start
Everything it takes to run the system for you: hosting, all the scraping and SEO data processing (DataForSEO and Ahrefs run on our accounts), maintenance whenever anything needs attention, and guidance on getting the most out of it. Every update we ship is included. The workspace carries your brand, your data sits in it, and outreach sends from your own inboxes. We keep it running; your team just uses it. Unlimited projects, no per-link fee, no contract.
Plan on roughly $600 to $700 a month all in. $300 is the Horus subscription, SEO data included. The rest is your own OpenRouter account for the AI models: estimated $300 to $400 a month at typical volumes, billed to you at cost with no markup. Actual AI spend depends on how much discovery and outreach you run, and every line shows in your OpenRouter dashboard. Your sending inboxes and anything a publisher charges for a placement sit outside these numbers.
Run the whole link building process for every site you manage. Horus finds publishers across search results, marketplaces and your competitors' backlinks, screens them automatically, finds the right contact, writes the first email, sends it through your inboxes, and returns every reply classified with a drafted response. It also tracks listicles and unlinked mentions of your brand, finds pages ready for a link insertion, and monitors placed links so they stay live, dofollow and indexed. Everything lands in one publisher database your whole team works from.
No. You get your own workspace under your own brand, not a seat in a shared tool. Your team is the only one operating it, and your clients see your name on it.
No, and that is why it starts fast. Horus is a prebuilt system we install for you: we set up your workspace, rebrand it, connect the accounts and hand it over ready to run. You bring an OpenRouter account for the AI models and your own sending inboxes, which we help you set up if you do not have them yet. We take care of everything else.
Yes. The standard setup sends through Instantly, and if your team runs on specific tools of your own, we can integrate them into your setup as well. Tell us what you use on the call and we confirm what the integration takes before you commit.
No. We help you with the whole sending setup before the first pitch goes out: inboxes, warmup, volume and daily caps, all configured properly. Sending runs through your own inboxes, each email is written for that specific publisher rather than blasted from a template, and you can hold every send for approval. Run this way, deliverability has stayed reliably high for us.
As much as you want. Day to day you configure the pitch voice, the sensitive-niche policy and whether first emails wait for approval. Beyond that, we help you adapt the system to how your team works: small edits are part of the subscription, and bigger changes to how the engine itself works are quoted as an extra.
If you already have warmed sending domains, you can be running from the next day. If you are starting fresh, plan on two to three weeks: the system itself is ready quickly, and the wait is warming up your new inboxes so the first campaign lands well.
Cancel any month, with no contract, and that is it. Export the Prospects table as CSV before workspace access ends; your vendor accounts and keys stay yours.
Yes. The subscription is hosted access: we run the system and your team uses it as yours. If you want to own it outright and take it in-house, we transfer the whole system to you for a one-time fee, quoted on the call.
Run a free campaign on your site.Or your clients’.
Name and email is all we need. You get a guided workspace, bounded real research on a site you pick, and the screens you have just seen with your own data in them. We review each request by hand and email you when it is ready.
Prefer to talk it through first? Book 15 minutes with Mudi, the founder: one live run on your site, not a sales pitch.